Insights

Field notes on AI infrastructure.

Playbooks, case studies, and honest math from the projects we ship. Written by the team actually doing the work — not the marketing department.

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Featured
GEO

Generative Engine Optimization (GEO): the SEO playbook for ChatGPT, Gemini, and Perplexity in 2026

Search is migrating to LLMs. Most local businesses won't get cited because they're optimizing for the wrong thing. Here's the actual GEO playbook for ranking in AI answers from ChatGPT, Gemini, and Perplexity.

May 3, 2026 10 min read
Read the playbook
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Voice AI

How a dental practice recovers $40k/year of missed calls with an AI receptionist

Dental offices miss 20–30% of inbound calls to lunch and after-hours. Here's the 2026 math on what an AI receptionist actually recovers, how the 5-day deployment looks, and what to ask before you buy.

May 3, 2026 · 7 minRead
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AI UGC

AI UGC at 100 videos/month: the 2026 cost-per-test economics for DTC brands

Human UGC creators charge $150–500 per video. AI flips that to under $5 at the test stage. Here's the real 2026 cost-per-test math, the hybrid workflow we use, and why AI doesn't replace humans — it accelerates them.

May 3, 2026 · 8 minRead

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